Technology and the Tourism Industry (BRL301)
In this course, students will be introduced to how technology has changed and will continue to change the tourism industry. The course examines digitalization and technological innovations and their effects on tourists, tourism businesses, tourism destinations, and the global society we live in. We approach technology as a tool to develop new business models, create customer value, and increase the performance of the industry. Understanding of digital channels in tourism marketing and distribution is a focal point of class in addition to the impact that technology can play on customer service experiences. Finally, the role of technology in sustainable tourism development is explored.
Course description for study year 2024-2025. Please note that changes may occur.
Course code
BRL301
Version
1
Credits (ECTS)
10
Semester tution start
Spring
Number of semesters
1
Exam semester
Spring
Language of instruction
English, Norwegian Bokmål, Norwegian Nynorsk
Content
Learning outcome
Upon completion of this course, the candidate shall have the following knowledge, skills, and general competencies:
Knowledge
- Will have knowledge of how tourists use digital channels to compare and choose destinations for travel.
- Will have knowledge of how tourism business can plan their digital marketing to match potential tourists' needs and wants.
- Will have knowledge of the career paths in the technology and tourism industry.
- Will have knowledge of the role of technology in developing and marketing tourism destinations on national and regional level.
- Will have knowledge of the critical role of technology in developing tourism in a sustainable way.
Skills
- Will be able to plan and utilize the use of digital marketing channels to promote tourism businesses and destinations.
- Will be able to use digital solutions to measure and manage tourists' experiences.
- Will be able to select effective digital marketing and distribution channels based on their potential to positively impact on business development.
- Will understand the importance of networking in the technology and tourism industry.
General competencies
- Will be able to measure and manage digital marketing and distribution in tourism and hospitality.
- Will be able to evaluate effective digital tools and applications to solve technology-related business development problems.
- Will be able to reflect on ethical issues related to technology in the tourism industry.
- Will be able to engage in discussions related to future concerns and the development of technology in the tourism industry.
- Will be able to map out a career plan for engagement in the technology and tourism industry.
- Will be able to discuss and reflect upon the latest research and trends within technology in the tourism industry.
Required prerequisite knowledge
Exam
Projectwork and schoolexam
Form of assessment | Weight | Duration | Marks | Aid |
---|---|---|---|---|
Project work | 2/5 | Letter grades | ||
Schoolexam | 3/5 | 4 Hours | Letter grades |
Projectwork, individual or in group
Course teacher(s)
Course coordinator:
Jon Børre BenjaminsenHead of Department:
Trude FurunesMethod of work
Lectures, guestlectures, assignments/case in the classroom teachings.
Lectures 40 hours
Selfmanaged projectwork 40 hours
Self-study 70 hours
Total recommended time 250 hours