Technology and the Tourism Industry (BRL301)

In this course, students will be introduced to how technology has changed and will continue to change the tourism industry. The course examines digitalization and technological innovations and their effects on tourists, tourism businesses, tourism destinations, and the global society we live in. We approach technology as a tool to develop new business models, create customer value, and increase the performance of the industry. Understanding of digital channels in tourism marketing and distribution is a focal point of class in addition to the impact that technology can play on customer service experiences. Finally, the role of technology in sustainable tourism development is explored.


Course description for study year 2024-2025

Facts

Course code

BRL301

Version

1

Credits (ECTS)

10

Semester tution start

Spring

Number of semesters

1

Exam semester

Spring

Language of instruction

English, Norwegian Bokmål, Norwegian Nynorsk

Offered by
Time table

View course schedule

Content

In this course, students will be introduced to technology and the tourism industry. Central topics are technology, networking, ethics, digital tools, digital marketing, career planning, and distribution channels. Industry research, case studies, virtual modules, online discussions, and guest lectures will be incorporated into the course.

Learning outcome

Upon completion of this course, the candidate shall have the following knowledge, skills, and general competencies:

Knowledge

  • Will have knowledge of how tourists use digital channels to compare and choose destinations for travel.
  • Will have knowledge of how tourism business can plan their digital marketing to match potential tourists' needs and wants.
  • Will have knowledge of the career paths in the technology and tourism industry.
  • Will have knowledge of the role of technology in developing and marketing tourism destinations on national and regional level.
  • Will have knowledge of the critical role of technology in developing tourism in a sustainable way.

Skills

  • Will be able to plan and utilize the use of digital marketing channels to promote tourism businesses and destinations.
  • Will be able to use digital solutions to measure and manage tourists' experiences.
  • Will be able to select effective digital marketing and distribution channels based on their potential to positively impact on business development.
  • Will understand the importance of networking in the technology and tourism industry.

General competencies

  • Will be able to measure and manage digital marketing and distribution in tourism and hospitality.
  • Will be able to evaluate effective digital tools and applications to solve technology-related business development problems.
  • Will be able to reflect on ethical issues related to technology in the tourism industry.
  • Will be able to engage in discussions related to future concerns and the development of technology in the tourism industry.
  • Will be able to map out a career plan for engagement in the technology and tourism industry.
  • Will be able to discuss and reflect upon the latest research and trends within technology in the tourism industry.

Required prerequisite knowledge

None

Exam

Projectwork and schoolexam

Form of assessment Weight Duration Marks Aid
Project work 2/5 Letter grades
Schoolexam 3/5 4 Hours Letter grades

Projectwork, individual or in group

Course teacher(s)

Course coordinator:

Jon Børre Benjaminsen

Head of Department:

Trude Furunes

Method of work

Lectures, guestlectures, assignments/case in the classroom teachings.

Lectures 40 hours

Selfmanaged projectwork 40 hours

Self-study 70 hours

Total recommended time 250 hours

Open for

Hotel Management - Bachelor's Degree Programme Tourism Management - Bachelor's Degree Programme
Admission to Single Courses at the Faculty of Social Sciences

Course assessment

There must be an early dialogue between the course supervisor, the student union representative and the students. The purpose is feedback from the students for changes and adjustments in the course for the current semester.In addition, a digital subject evaluation must be carried out at least every three years. Its purpose is to gather the students experiences with the course.

Literature

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