Yuko Onozaka

Professor i markedsanalyse

Yuko Onozaka

Kontakt

Telefon: 51833716

E-post: yuko.onozaka@uis.no

Rom: EOJ 243

Organisasjonsenhet

Handelshøgskolen UiS

Avdeling for samfunnsøkonomi og finans

Kort om meg

Education

Ph.D. (Agricultural and Resource Economics) 2007, University of California, Davis

MS (Agricultural and Resource Economics) 2001, University of California, Davis

BS (Statistics) 1999, University of Washington

BS (Economics) 1999, University of Washington

Research Interests

Choice modeling, applied econometrics, quantitative textual analysis, food marketing, labor and family economics, economics of innovation

Current Projects

QUALIDIFF: Quality-Based Differentiation of Salmon (NFR funded). With Pirjo Honkanen and Themis Altingzoglou (Nofima)

Committee and Decision-Making: Textual Analysis of Federal Open Market Committee Deliberation. With Kenneth Kavajecz, Siri Velseth (UiS Business School, University of Stavanger, Norway) and Neeraj Arora (University of Wisconsin, Madison)  https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3546986

Idea Generation and Collaboration. With Nina Hjertvikrem and Rune Fitjar (University of Stavanger)

Gender composition and committee dynamics. With Erika Christie Berle (University of Stavanger)

Gender Differences in Leadership Language. With Nur Yardiz (University of Stavanger)

Innovation and Worker Mobility. With Venke Furre Haaland and Ole Bergsson (University of Stavanger, Norway) 

 

Publikasjoner

Vitenskapelige publikasjoner

Onozaka, Yuko; Honkanen, Pirjo; Altintzoglou, Themistoklis

(2023)

Sustainability, perceived quality and country of origin of farmed salmon: Impact on consumer choices in the USA, France and Japan.

Food Policy.

ISSN 0306-9192.

Volum 117.

s.1-12.

DOI: 10.1016/j.foodpol.2023.102452

Altintzoglou, Themistoklis; Cordeiro, Cheryl Marie; Honkanen, Pirjo; Onozaka, Yuko

(2022)

“It gives me peace of mind”. A new perspective on the identification of quality cues on salmon fillet products in Japan and the USA.

Aquaculture.

ISSN 0044-8486.

Volum 554.

s.1-12.

DOI: 10.1016/j.aquaculture.2022.738112

Berle, Erika Christie; Kavajecz, Kenneth; Onozaka, Yuko

(2022)

Effect of gender composition of committees.

Human Relations.

ISSN 0018-7267.

DOI: 10.1177/00187267221135846

Kipperberg, Gorm; Onozaka, Yuko; Bui, Linh Thi; Lohaugen, Marthe; Refsdal, Greta; Sæland, Sandra

(2019)

The impact of wind turbines on local recreation: Evidence from two travel cost method – contingent behavior studies.

Journal of Outdoor Recreation and Tourism.

ISSN 2213-0780.

Volum 25.

s.66-75.

DOI: 10.1016/j.jort.2018.11.004

Costanigro, Marco; Onozaka, Yuko

(2019)

A Belief-Preference Model of Choice for Experience and Credence Goods.

Journal of Agricultural Economics (JAE).

ISSN 0021-857X.

s.1-26.

DOI: 10.1111/1477-9552.12334

Onozaka, Yuko; Hafzi, Kamran

(2018)

Household Production in an Egalitarian Society.

Social Forces.

ISSN 0037-7732.

Volum 97.

Hefte 3.

s.1127-1153.

DOI: 10.1093/sf/soy066

Torrissen, Jonas; Onozaka, Yuko

(2017)

Comparing fish to meat: Perceived qualities by food lifestyle segments.

Aquaculture Economics & Management.

ISSN 1365-7305.

Volum 21.

Hefte 1.

s.44-70.

DOI: 10.1080/13657305.2017.1265022

Lohaugen, Marthe; Refsdal, Greta; Kipperberg, Gorm; Onozaka, Yuko

(2017)

En reisekostnadsstudie av Dalsnuten-området i Sandnes, Rogaland.

Samfunnsøkonomen.

ISSN 1890-5250.

Volum 131.

Hefte 4.

s.51-66.

Melbye, Elisabeth Lind; Onozaka, Yuko; Hansen, Håvard

(2016)

Throwing It All Away: Exploring Affluent Consumers’ Attitudes Toward Wasting Edible Food.

Journal of Food Products Marketing.

ISSN 1045-4446.

DOI: 10.1080/10454446.2015.1048017

Onozaka, Yuko; Hu, Wenjing; Thilmany, Dawn D.

(2016)

Can eco-labels reduce carbon emissions? Market-wide analysis of carbon labeling and locally grown fresh apples.

Renewable Agriculture and Food Systems.

ISSN 1742-1705.

Volum 31.

Hefte 2.

s.122-138.

DOI: 10.1017/S174217051500006X

Melbye, Elisabeth Lind; Hansen, Håvard; Onozaka, Yuko

(2015)

Advertising Functional Foods: The Effects of Physical Body Size and Appeal Type on Ad Credibility and Purchase Intentions.

Journal of International Food & Agribusiness Marketing.

ISSN 0897-4438.

Volum 27.

Hefte 2.

s.142-154.

DOI: 10.1080/08974438.2014.918916

Uchida, Hirotsugu; Onozaka, Yuko; Morita, Tamaki; Managi, Shunsuke

(2014)

Demand for ecolabeled seafood in the Japanese market: A conjoint analysis of the impact of information and interaction with other labels.

Food Policy.

ISSN 0306-9192.

Volum 44.

s.68-76.

DOI: 10.1016/j.foodpol.2013.10.002

Onozaka, Yuko; Melbye, Elisabeth Lind; Hansen, Håvard

(2014)

What If You Stop and Think About It? Nutrition Logos and Product Selection Behavior.

Journal of International Food & Agribusiness Marketing.

ISSN 0897-4438.

Volum 26.

Hefte 2.

s.140-153.

DOI: 10.1080/08974438.2013.833570

Onozaka, Yuko; Melbye, Elisabeth Lind; Skuland, Aase Vorre; Hansen, Håvard

(2014)

Consumer Intentions to Buy Front-of-Pack Nutrition Labeled Food Products: The Moderating Effects of Personality Differences.

Journal of Food Products Marketing.

ISSN 1045-4446.

Volum 20.

Hefte 4.

s.390-407.

DOI: 10.1080/10454446.2013.807409

Onozaka, Yuko; Hansen, Håvard; Sørvig, Arne

(2014)

Consumer product perceptions and Salmon consumption frequency: The role of heterogeinity based on food lifestyle segments.

Marine Resource Economics.

ISSN 0738-1360.

Volum 29.

Hefte 4.

s.351-374.

DOI: 10.1086/678927

Nurse, Gretchen; Onozaka, Yuko; Thilmany McFadden, Dawn

(2012)

Consumer Motivations and Buying Behavior: The Case of the Local Food System Movement.

Journal of Food Products Marketing.

ISSN 1045-4446.

Volum 18.

Hefte 5.

s.385-396.

DOI: 10.1080/10454446.2012.685031

Onozaka, Yuko; Thilmany McFadden, Dawn

(2011)

Does Local Labeling Complement or Compete with Other Sustainable Labels? A Conjoint Analysis of Direct and Joint Values for Fresh Produce Claim.

American Journal of Agricultural Economics.

ISSN 0002-9092.

Volum 93.

Hefte 3.

s.689-702.

DOI: 10.1093/ajae/aar005

Onozaka, Yuko; Nurse, Gretchen; Thilmany McFadden, Dawn

(2011)

Defining Sustainable Food Market Segments: Do Motivations and Values Vary by Shopping Locale.

American Journal of Agricultural Economics.

ISSN 0002-9092.

Volum 93.

Hefte 2.

s.583-589.

DOI: 10.1093/ajae/aaq152

Hansen, Håvard; Onozaka, Yuko

(2011)

When diseases hit aquaculture: An experimental study of spillover effects from negative publicity.

Marine Resource Economics.

ISSN 0738-1360.

Volum 26.

Hefte 4.

s.281-291.

DOI: 10.5950/0738-1360-26.4.281

Onozaka, Yuko; Nurse, Gretchen; Thilmany McFadden, Dawn

(2010)

Local Food Consumers: How Motivations and Perceptions Translate to Buying Behavior.

Choices.

ISSN 0886-5558.

Volum 25.

Hefte 1.

Bøker og kapitler

Ullestad, Katrine; Warda, Lilas Habib

(2021)

Do environmental and health concerns affect U.S consumers pro-sustainable food purchase behavior?.

Universitetet i Stavanger.

Formidling

Onozaka, Yuko

(2023)

Digital Transformation in Japanese Business Organizations.

The 14th Asian Conference on the Social Science;

2023-05-26 - 2023-05-29.

Onozaka, Yuko

(2023)

Gender Equality at Work and Home in Norway.

Academic lecture;

2023-05-30.

Onozaka, Yuko

(2022)

Quality Cues,Perceptions and Product Choice.

Skretting Global fish quality meeting;

2022-06-20.

Onozaka, Yuko

(2022)

Leadership Behavior and Team Performance.

Forskermøtet Samfunnsøkonomene;

2022-10-25 - 2022-10-26.

Onozaka, Yuko

(2022)

Effects of Gender Composition in Committees.

ITEC Seminar;

2022-11-10.

Onozaka, Yuko

(2022)

Leadership Behavior and Team Performance.

Academic lecture;

2022-11-14.

Onozaka, Yuko

(2022)

Leadership Behavior and Team Performance.

Seminar Series in Economics;

2022-11-15.

Onozaka, Yuko

(2022)

How to Build International Career.

Lecture;

2022-10-09.

Onozaka, Yuko

(2022)

Comparative Perspectives on Gender Equality in Japan and Norway: Same but Different?.

Journal of Gender Studies (Jendā kenkyū).

ISSN 1345-0638.

Onozaka, Yuko

(2022)

北欧の食とジェンダー.

Vesta.

Onozaka, Yuko

(2020)

便利で休めない社会より不便でも休める社会.

Newsweek Japan.

ISSN 0912-2001.

s.28-28.

Hjertvikrem, Nina; Fitjar, Rune Dahl; Onozaka, Yuko

(2019)

Do collaboration lead to more innovative ideas?.

Technology Transfer Society Annual Meeting;

2019-09-26 - 2019-09-28.

Onozaka, Yuko; Yaldiz, Nur

(2019)

Leader Talks: Do Female Leaders Talk Like Male Leaders?.

Kansai Labor Economics Workshop;

2019-04-26.

Onozaka, Yuko; Bergesen, Ole; Haaland, Venke Furre

(2019)

Knowledge Spillover through Worker Mobility and Effects on Firms Innovation.

Department seminar;

2019-04-16.

Onozaka, Yuko; Yaldiz, Nur

(2019)

Leader Talks: Do Female Leaders Talk Like Male Leaders?.

Department seminar;

2019-06-14.

Onozaka, Yuko; Arora, Neeraj; Kavajecz, Kenneth; Valseth, Siri

(2019)

Committees and Decision Making.

Department seminar;

2019-10-21.

Onozaka, Yuko; Yaldiz, Nur

(2019)

Speaking Impressions: How do Female Corporate Leaders Manage Public Images?.

Lecture;

2019-11-18.

Onozaka, Yuko

(2019)

Speaking Impressions: How Do Female Corporate Leaders Manage Public Images with Language?.

Open Lecture;

2019-11-18.

Kipperberg, Gorm; Onozaka, Yuko; Bui, Lin Thi; Lohaugen, Marthe; Refsdal, Greta; Sæland, Sandra

(2018)

The impact of wind turbines on local recreational values: Further evidence from two travel cost method (TCM) – contingent behavior (CB) studies..

40th Meeting of the Norwegian Association for Economists;

2018-01-03 - 2018-01-04.

Kipperberg, Gorm; Onozaka, Yuko; Bui, Lin Thi; Lohaugen, Marthe; Refsdal, Greta; Sæland, Sandra

(2018)

The impact of wind turbines on local recreation: Evidence from two travel cost method – contingent behavior studies .

NAERE 2018;

2018-04-11 - 2018-04-12.

Onozaka, Yuko; Torrissen, Jonas

(2018)

Environmental Halo Effects and Cross-Product Perception Spillovers: A Case of Farmed Salmon and Wild-Cought Cod.

AQUA 2018;

2018-08-25 - 2018-08-29.

Onozaka, Yuko; Haaland, Venke Furre; Bergesen, Ole

(2018)

Knowledge Spillover through Worker Mobility and Effects on Firms' Innovation.

European Association of Labor Economists Annual Meeting;

2018-09-13 - 2018-09-15.

Onozaka, Yuko; Costanigro, Marco; Railo, Simen Svendsen; Saue, Vegar Veseth

(2018)

Consumers' Beliefs and Preferences for a New Food Technology: The Case of Modified Atmospheric Packaging.

Annual Meeting of Agricultural and Applied Economics Association;

2018-08-05 - 2018-08-07.

Fitjar, Rune Dahl; Onozaka, Yuko; Rodríguez-Pose, Andrés

(2018)

Do Innovative Firms Pay their Employees More?.

Regional Studies Association Annual Conference;

2018-06-03 - 2018-06-06.

Kipperberg, Gorm; Lohaugen, Marthe; Onozaka, Yuko; Refsdal, Greta

(2017)

The impact of a wind farm on the use-values from a local recreational area..

First Annual Workshop of the Nordic Association of Environmental and Resource Economics;

2017-04-20 - 2017-04-22.

Karoline, Eriksen; Onozaka, Yuko; Kristina, Pettersen; Tveterås, Ragnar

(2017)

Hva har skjedd med laksens posisjon?.

Norsk Fiskeoppdrett.

ISSN 0332-7132.

Volum 42.

Hefte 8.

s.88-91.

Tveterås, Ragnar; Karoline, Eriksen; Onozaka, Yuko; Pettersen, Kristina

(2017)

Changes in European consumer perceptions of farmed salmon.

Global Aquaculture Advocate.

ISSN 1540-8906.

Volum 20.

Torrissen, Jonas; Onozaka, Yuko

(2016)

Food lifestyle as a determinant for consumer segments of seafood.

Aquaculture 2016;

2016-02-23 - 2016-02-26.

Tveterås, Ragnar; Onozaka, Yuko; Torrissen, Jonas

(2016)

Survey: Salmon can gain a stronger position.

Global Aquaculture Advocate.

ISSN 1540-8906.

Volum 19.

Tveterås, Ragnar; Onozaka, Yuko; Torrissen, Jonas

(2016)

Hva tenker konsumentene om laks?.

Norsk Fiskeoppdrett.

ISSN 0332-7132.

Volum 41.

Hefte 3.

s.42-46.

Melbye, Elisabeth Lind; Hansen, Håvard; Onozaka, Yuko

(2015)

Advertising Functional Foods: The Effects of Physical Body Size and Appeal Type on Ad Credibility and Purchase Intentions.

KEFF conference and annual meeting 2015;

2015-03-15 - 2015-03-17.

Hansen, Håvard; Melbye, Elisabeth Lind; Onozaka, Yuko

(2013)

Advertising functional food: The effects of physical body size and appeal type on ad credibility and purchase intentions,.

The Norwegian Food Market Research Conference;

2013-11-05 - 2013-11-06.

Onozaka, Yuko; Sallis, James E.; Wallentin, Fan Yang; Hansen, Håvard; Tveterås, Ragnar

(2013)

The Micro and Macro country image scale: An empirical validation based on Norwegian Salmon in foreign markets,.

The Norwegian Food Market Research Conference;

2013-11-05 - 2013-11-06.

Onozaka, Yuko; Tveterås, Ragnar; Hansen, Håvard

(2013)

Lifestyle segmentation of seafood consumers: A latent class analysis.

The Norwegian Food Market Research Conference;

2013-11-05 - 2013-11-06.

Onozaka, Yuko; Hansen, Håvard; Tveterås, Ragnar

(2012)

Norsk laks sin posisjon hos konsumentene.

Norsk Fiskeoppdrett.

ISSN 0332-7132.

Onozaka, Yuko; Hansen, Håvard; Tveterås, Ragnar

(2012)

Salmon's position among consumers: European survey ranks Salmon second to Chicken.

Global Aquaculture Advocate.

ISSN 1540-8906.

Volum 15.

Hefte 5.

s.68-70.

Hansen, Håvard; Onozaka, Yuko; Tveterås, Ragnar

(2012)

Consumers' Salmon perceptions relate to consumption frequency.

Global Aquaculture Advocate.

ISSN 1540-8906.

Volum 15.

Hefte 6.

s.56-58.

Onozaka, Yuko; Melbye, Elisabeth Lind; Hansen, Håvard

(2012)

What If You Stop and Think About It? Nutrition Logos and Product Selection Behavior.

Agricultural and Applied Economics Association Annual Meeting;

2012-08-12 - 2012-08-14.

Onozaka, Yuko; Melbye, Elisabeth Lind; Hansen, Håvard

(2012)

Individual’s Personality, Food Choice and Health Logo Use.

IV Workshop on Valuation Methods in Agro-food and Environmental Economics: Methodological and Empirical Challenges in Valuation Methods;

2012-07-13 - 2012-07-14.

Onozaka, Yuko; Hansen, Håvard; Tveterås, Ragnar

(2012)

Positions of Norwegian Herrings.

Pelagisk Dager ;

2012-09-05 - 2012-09-06.

Onozaka, Yuko; Hansen, Håvard; Tveterås, Ragnar

(2012)

Multi-Country, Multi-Species Comparisons of Seafood Consumption Decisions: Lifestyle, Country Image and Product Perceptions.

Aqua 2012;

2012-09-01 - 2012-09-05.

Onozaka, Yuko; Hansen, Håvard; Tveterås, Ragnar

(2012)

Positioning of Norwegian Seafood: Preliminary Results from International Survey.

Invited lecture;

2012-05-15.

Onozaka, Yuko; Uchida, Hirotsugu; Morita, Tamaki; Managi, Shunsuke

(2010)

Eco-Labeled Seafood in Japanese Market How does information affect consumers? perceptions of eco-labeled seafood?.

Seafood Summit 2010;

2010-01-31 - 2010-02-02.

Onozaka, Yuko; Nurse, Gretchen; Thilmany McFadden, Dawn

(2010)

Defining Sustainable Food Market Segments: Do Motivations and Values Vary by Shopping Locale?.

Agricultural and Applied Economics Association;

2010-07-25 - 2010-07-27.

Onozaka, Yuko; Uchida, Hirotsugu; Morita, Tamaki; Managi, Shunsuke

(2010)

Uninformed or Uninterested? Surveys Examine Japanese Consumers Interest in Sustainable Seafood.

Global Aquaculture Advocate.

ISSN 1540-8906.

s.56-58.